Abraham Maslow is an American psychologist. He created a “Hierachy of needs” which start from the bottom and reaches to the top. Maslow argues that most people never reach the top which is ‘Self Actualisation’. Our target audience have reached physiolocial needs, safety needs and we categorize them in Belongingness and love needs. We have put them into this group because we believe our intended target audience still need that feeling of accomplishment and we don't think they have achieved one's full potential.
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