SOCIAL GRADE SYSTEM
When categorising our audience we wanted to be really specific as to whom we wanted to target. To make sure that we targeted the right people we began looking at models such as the social grade system. The social grade system classifies people into groups depending on their occupation, and puts them into a group between A-E.
Below is a table demonstrating the Social Grade System.
SOCIO-ECONOMIC VALUES
When categorising our audience we wanted to be really specific as to whom we wanted to target. To make sure that we targeted the right people we began looking at models such as the social grade system. The social grade system classifies people into groups depending on their occupation, and puts them into a group between A-E.
Below is a table demonstrating the Social Grade System.
GRADE | WHY THEY ARE IN THIS GROUP? (JOB) | PERCENT OF |
A | Higher managerial, administrative and professional | 4 % |
B | Intermediate managerial, administrative and professional | 22% |
C1 | Supervisory, clerical and junior management, administration and professional | 29% |
C2 | Skilled manual workers | 21% |
D | Semi-skilled manual workers | 15% |
E | State pensioners, casual and lowest grade workers, unemployed with state benefits only | 8% |
SOCIO-ECONOMIC VALUES
The next classification system we looked at was socio-economic values. This helped us look at the different values of people have and how we categorise them into named sections.
Below is a table demonstrating the Socio-Economic Value system.
| CATERGORY | WHY THEY ARE IN THIS CATERGORY? |
| Survivors | Those that like routine and want security |
| Social Climbers | Those who have strong materialistic drive and like status symbols |
| Care Givers | Those who believe in caring and sharing |
| Explorers | For whom personal growth and influencing social change are important to |
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